In the setup guide, learn how to create a webhook for your bot. Messenger’s built-in toolsįirst, let’s look at Facebook’s bot-building tools for developers. A third-party framework, on the other hand, offers even more options for creating a sophisticated Facebook Messenger bot. If you want, you can use Facebook’s built-in tools to create and deploy your bot. There are many ways to create a chatbot for Facebook Messenger. BOT domain name from the start to redirect to where your bot can be found ensures your customers can always find and talk to you. And the Messenger Design Kit actually gives you more bot design options than you might anticipate.ĭon’t forget, even if you try Facebook Messenger and later decide to move to a different platform, using a. Although the lack of creative control might be a bit off-putting, it is arguably in the best interest of Messenger users. To some extent, it will always have to fit Messenger’s parameters. You also don’t have total control over your bot’s design. That’s how the company makes money, after all.Īnd, when it comes to pushing messages (as in follow-up messages to a prior conversation), Messenger prevents you from sending them after 24 hours of inactivity from the user-that is, unless, you pay Facebook for Sponsored Messaging. For one thing, you don’t have exclusive control of your data. Those features may seem useful-and they are-but there are a few potential drawbacks to keep in mind. Adding a Chat Now button will connect your bot to the ad. This one’s valuable if your brand already advertises on Facebook. It’s like a QR code, only for your Facebook Messenger bot. Users can scan a code with their mobile device to be transported directly to your bot. To access your bot, they simply enter me.me/ in the URL bar. These make it easy for users to access your bot from any browser. Metrics include user channels and devices, funnels, retention, and more. Facebook monitors your bot’s performance, so you can identify strengths and weaknesses. This makes it easier for users to tell your bot what they need and reduces the chance they’ll submit a question your bot doesn’t understand. Instead, your bot can give them clickable response buttons. Here are a few of the most compelling features: When you build a bot for Messenger, you’re getting a full suite of tools that enhance user experience, in addition to integration with Facebook advertising tools. Extensive Facebook documentation shows you everything from how to build a bot to how to use analytics to gauge bot performance. Why build a Facebook Messenger bot?īesides an enormous audience of potential users, Messenger has a lot to offer bot developers. Given the app’s global popularity, there’s a good chance your brand’s got an audience on there.īut what’s it like to deploy your bot on Messenger? What are the advantages and disadvantages? And where should you build your Facebook Messenger bot before taking it live? To answer all of these questions, let’s dive deep into the world of Facebook Messenger bots. It’s the most widely used messaging app in the United States and Canada and the second most widely used messaging app in the world.
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